Technorati Top 100 (in Japanese)

ブログ検索のリーディングカンパニーである、テクノラティ (technorati)が公表しているTOP100をのぞいてみました。ほとんどが英語のブログなのですが結構日本のサイトも混じっててびっくり。たし か、最近どっかの記事(*) に転載されててその時もそう思ったんだけど - スペイン語、ポルトガル語、ドイツ語、フランス語、イタリア語、中国 語、韓国語とかのブログだってここには混じっていてもよさそうなのに、ほとんどが英語なのです。そのなかで、100個中の8個というのは大健 闘ではないか?(見落としがあったらごめんなさい。)

またこのランキングは多分、随時更新されていると思うので、時間とともにランクもかわると思われます。一番、健闘してるのが「生協の白石さん」とは驚きですね。本が売れてるとは聞いてましたが。。22. がんばれ生協の白石さん

32. 真鍋かをりのここだけの話

42. @NEWS

45. 鉄馬てきとーう日記

69. Excite 世界びっくりニュース

83.芸能&スポーツ瓦版

86.中川翔子オフィシャルブログ

99. 古田敦也公式ブログ

technorati tags:

(*) Linkology, New York via Guy Kawasaki, それにしても、アメリカ人が漢字で書かれたブログを見てもそれが日本語なのか中国語なのかの判断がつかないみたいですネ。けっこう間違ってます。。このブログもどっかにはっきりと、JAPANESEっていれとかなきゃ。

Blog repertoire

How many shampoo brands can you name spontaneously? The average is about five for shampoo category. Within the context of merchandising, that figure is quite dependent on product category structure and distribution rate (the number of brands) in the shelf space. It could be as low as two when the category is inactive and calm such as kitchen detergent and as high as five when the category is active and noisy such as shampoo or skincare. The phenomena we have seen in the old mass marketing environments.

Then, how many national TV broadcasts or newspapers can you name? Like it or not, there exist only a few. Hence, the maximum number of brand names you can recall spontaneously is also a few, to begin with.

Now, ask yourself: How many blogs can you name spontaneously? Or, how many do you subscribe and consume? What is your blog repertoire? If it is greater than, say, ten, then we could say this category is quite different from the rest of products or services especially those we consumer in our daily life.

New York magazine recently covered the interesting story titled “Blogs to Riches.” (via micropersuasion.com) Yes, the market still can be described as HIT-DRIVEN, the phenomenon dormant in the mainstream media. But the important characteristics of the blogosphere it fails to deliver is that the average number of blogs (brands) people normally read (consume) is significantly higher (I’d bet on 30.) than we do for the rest of the services. The blogsphere as a service category rather follows the law of the long tail and the concentration on the head is less than what is known as 80/20.
Update: Technorati’s CEO, Dave Sifry aptly describes the point I wanted to make above, as “magic middle,” via Jeff Jarvis of buzzmachine.com.

technorati tags:  blog

Update: Wow! Jeff Jarvis refers to this post in his blog as you can see in the comment link below.