is the new way of launching?

Netscape by Jason Calacanis, the media coverage increases as it approaches to the launch time.

update: I haven’t used DIGG at least consciously in the past and so I have no idea if they are copying DIGG.  But it seems like fun.  Here is my profile:

The discussion goes on there: “AOL copies DIGG

BL Ochman provides an excellent analysis.

A VS’s Fred Wilson.

Even more inspiring by Jason himself.