Digitizing customer, the third phase of digitizing everyhing continuum (Back office => Front office =>Digitize customer), is now what google and other search engine are driving us to. Digitizing customer might be happening here, too: He laid out five mega (web2.0) principles that are taking place: Web Platform (not PC a platform) Architecture of participation …
Category Archives: long tail
The long tail of community
The last year I was diagnosed as Gerd, the name of the disease of course I had never heard of before in my life. It happened to me that disease not a serious one at least at that time and hoping not now, either. I asked around if someone knew about the disease, my wife …
The long tail for the quiet storm listenners (or time zone segmentation)
I like Quiet Storm (QS) at WBLS very much. It is played 7:00pm NY, that means 8 am in Tokyo, but I am not really in the QS mood in the morning. When I am in the QS mode at night in Tokyo, they feature Steve Harvey which is fine but not so suitable to …
Blog repertoire
How many shampoo brands can you name spontaneously? The average is about five for shampoo category. Within the context of merchandising, that figure is quite dependent on product category structure and distribution rate (the number of brands) in the shelf space. It could be as low as two when the category is inactive and calm …