according to some research, it says twitter has got 1% penetration and 12% awareness among the Internet users in Japan (article in Ja). Awesome, isn’t it? Without spending any advertising money ( I assume). But that article describes it quite negatively; making the comparison 40% awareness of mixi in 2004 before mixi broke with 12% …
Category Archives: wom
wii day1 olympic shimomaruko, tokyo, japan
This morning I was gonna wake up very early to see if I am lucky enough to get one of those WIIs from Nintendo launching today. I could only wake up like 8 am and visit Olympic store nearby with White (Jack Russel Terrier). At first I thought I was lucky to find there are …
The key person is you or more near you
A famous Japanese lyricist and producer, Yasushi Akimoto (秋元康 in jp wiki),who has produced or at least heavily involved in producing the super manzai duo, Tunnels (とんねるず in jp wiki), and more recenly the popular actress, Nanako Matsushima (松島奈々子), once told about the tip of knowing, beforehand, if a rookie talent becomes the star. The …
Word Of Mouth (WOM) takes care of itself
Word of mouth might just take care of itself when the product or service is remarkable like YouTube. No adaptation to specific local market needs. The following chart is the comparison of community size for YouTube vs. Google Video inside Mixi. UPdate: Thanks Ben for pointing me at http://www.japanprobe.com/?p=238 Update: For the record, when Google …
who is mixi id =1?
Interestingly, it is MIXI CTO http://mixi.jp/show_friend.pl?id=1 and id=2 is its president http://mixi.jp/show_friend.pl?id=2 . Obviously, the Word of Mouth (WOM) spread from these two guys, via invitation after invitation after invitation. By the way, the face of mySpace Tom immediately becomes your friend upon signing up with mySpace: http://www.myspace.com/tom While Mixi is by-invitation only and mySpace …