John Battelle Keynote at DMA06 in San Fran

Digitizing customer, the third phase of digitizing everyhing continuum (Back office => Front office =>Digitize customer), is now what google and other search engine are driving us to.


Digitizing customer might be happening here, too:


He laid out five mega (web2.0) principles that are taking place:

  • Web Platform (not PC a platform)
  • Architecture of participation (now more generally known as User in charge, User generated content, User in control)
  • Lightweight models (word of mouth, that is)
  • Innovation in Assembly (as Dell and Amazon proved)
  • The Long Tail (now famous)
  • Content is KingBefore search, content was a proxy for audience. After search, audience declares intent; then, content finds audience. Intent drives content; content disintegrates. Search drives audience toward social media. Traditional marketing was ruled by distribution; now attention is not ruled by distribution instead now ruled by search and social media.References: Attention Economy and the NetHe also emphasized that content is King and a landing page is Queen. I thought Jeff Jarvis might add that Conversation is the Kingdom.
    From conversion to conversation.



    acquisition cost comparison

    More or less the same presentation I’ve found elsewhere: PDF (or view in HTML).

    More in context in Japanese こちら

    Here is even nicer presentation I’ve found: Blogs, Search, and the changing media landscape (in PDF). View in HTML (I recommend!, much faster though less nicer).

    It is out of your expertise

    I don’t see any point some industrial management professor providing the analysis, no matter how excellent it is, on why Zico Japan failed at the FIFA world cup. Especially when it is all over. Please focus on what you need to focus.

    Update: For the record, I already pinged a trackback to the origial post at :
    Yet it has not appeared in their tb section yet; not quite sure if it will appear any sooner.

    Update2: I have confirmed there is one trackback made on that post, which is not mine. That means, they, for one reason or another, didn’t want a trackback link from their post to mine. What exactly is the problem with my post? Tell me. If you can not deal with negative post, if you can not embrace the open conversation, you are DEAD!

    What was it the original article about ? – INNOVATION? Not sure how you guys gonna innovate without having an open conversation. Good luck!

    Update3: Incidentally, Mr Sasahara, a journalist an employee at advertising section at Nikkei Newspaper, which is the parent comapany of Nikkei BP, has been reportedly arrested for insider information and immediately fired by the company today.