Category: dma

John Battelle Keynote at DMA06 in San Fran

Digitizing customer, the third phase of digitizing everyhing continuum (Back office => Front office =>Digitize customer), is now what google and other search engine are driving us to. Digitizing customer might be happening here, too: He laid out five mega

Posted in Boing Boing, conversation, digitize, dma, Federated+Media, google, john+Battelle, long tail