Softbank Mobile 学割 student discount offers at 0 yen base charge

softbank mobile finally started offering student discount at zero yen for base charge with tiered pricing for packet usage (quite low compard with otherwise).

tiered pricing for packet usage

Quite an audacious move. They are achieving No.1 position net increase over the past 9 months in a row, ahead of docomo and au. I myself experienced the similar kind of dynamism of pricing when i was a pricing manager at one air express company in Japan. The pressure is there essentially when you already have a certain amount of revenue, just like docomo or au, accumulated over the long period of time, It’s just damn hard to compete on price, for especially the top management just can’t make a decision on revenue dilution.

softbank+mobile, white+gakuwari

It also adds a good customer segmentation scheme just by pricing.
people looking at softbank mobile phones with new

wifi in the lobby (or, no one but me is wifiing around here.)

Thanks for NTT docomo mzone so comfortable here. it only costs 350 yen or usd 3 or so a month if you have subscription with docomo mobile. extremely cheap compared to US counterparts – what is it ? T-zone 30 dollars a month?

You’d definitely need shozu which is very powerful in the wifi smartphone environment, would allow you to upload direct from mini sd card which is otherwise impossible without shozu.

BTW, Japan is a wifi paradise, in my opinion, thanks to Son san of softbank who has implemented whatever he believes.

The thing is it is not FON, docomo mzone, softbank mobile, google even, or any other wifi player that has extremely low awareness among conventional people. It is simply WIFI that’s not known until this day to the general public. Docomo mzone, softbank mobille, fon, google even and all the wifi providers should promote WIFI together to increase the awareness and to achieve the critical mass. Or,they all gonna fail.



wifi in the lobby, originally uploaded by kenjimori.

Google Japan offers mobile gmail

Here is annoucement from Google Japan in Japanese, I could not figure out that when I first read this.

But, according to Markezine (in Japanese), Google Japan now offers mobile Gmail; namely, Docomo, AU, and Softbank. Yes, Softbank, which is strongly affiliated with Yahoo Japan. I used to be afraid Google might be more integrated with AU; but glad to see they include docomo and rival softbank, even.

1. Get access to the Internet, in my (daughter’s) case, via docomo

(BTW, myself now use softbank, my wife and daughter are super loyal docomo users. I coundn’t convince them.)

2. Go to http://gmail.com then it will bring you to the login screen.
login mobile gmail jp

3. After login, the list of incoming emails.

mobile gmail japan jp looks