新春ビデオ Lessig video in a Happy New Year mode

Titled “The differences between culture and code”

Thanks Joi Ito for pointing me at the inspiring lecture by Lawrence Lessig, who is a law professor at Stanford Law School and the author of best selling book code Now the book itself comes in wiki. Still somewhat technical (to me, at least), it nicely summarises what copyright, DRM and/or intellectual property rights mean and will mean to us. I think it is also about the bottom-up take over, which Kevin Kelly suggested, from another perspective.

Came in Google video (not in YouTube), especially good to watch in a happy new year mode.

伊藤穣一さんのブログに感謝。スタンフォード大ロースクール教授のLawrence Lessig氏のレクチャビデオです(もちろん英語です。)。英語が聞き取れない箇所もあり、テクニカルな部分もあり、普段はあまり著作権とかそういう関連は疎い僕にとっては、ありがたいですね。メディアの世界で進行中のBottom Up takeoverを考える上でも重要な視点かと思う。テレビの新春番組みてるよりずっとおもしろい。

via joi.ito.com

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Word Of Mouth (WOM) takes care of itself

Word of mouth might just take care of itself when the product or service is remarkable like YouTube. No adaptation to specific local market needs. The following chart is the comparison of community size for YouTube vs. Google Video inside Mixi. YouTube evolves rapidly

UPdate: Thanks Ben for pointing me at http://www.japanprobe.com/?p=238

Update: For the record, when Google acquired YouTube, October 11 (Japan time), 2006, its community inside mixi has grown to the 2nd larget community with the membership of 124,679 (at the time of this writing),  736 times bigger than it was 166 days ago (April 29).

YouTube contents are image-centric

Japan’s online research company NetRatings reports (via CNET Japan) that YouTube penetration in Japan is 5.2% which is almost close to that of US at 5.4% and that usage frequencies of 3.2 times and average viewing time of 32 min are both higher than those of the US.

If these statistics are correct (unbiased, I mean), it’s amazing! It’s amazing because most (many) Japanese I know still have a problem with English navigation and, once they know it is in English, they’d almost always stop navigating whatsoever and currently YouTube provides navigation only in English.

Why so ?

One explanation is that the videos in YouTube such as this might be quite image-centric and non verbo-centric and travel well across different languages and cultures. Nonetheless, YouTube has a very good navigation basically it’s only pressing the button, nothing verbal.

Another explanation is YouTube contains a lot of Japanese contents, which would become otherwise illegal/paid elsewhere. The Japanese viewers might think it worth breaking the language barriers.

NetRatings also notes a large number of traffic from mixi to YouTube and the introduction well given in Japanese before the viewer actually view the YouTube contents.

Anyway, I am really surprised at the statistics.

For your info, now at mixi, YouTube community has 6,363 members and Google Video has 139 members.

Update: Here is an HTML version of the original report in Japanese.

Update2: Interesting, below is the 45-day growth statistics of YouTube community vis-a-vis Google Video inside MIXI:

                 4/29                   6/15            %Growth

  YouTube    6,363               26,704          +320%

     GoogleVideo 139               141            +1.4%

CANON Rock

Yesterday, I was quite inspired by this video (thanks!, via Ejovi) and told it to a friend of mine. She subsequently returned yet another CANON Rock by another player, who turned out to be the Taiwanese’s guitarist, JerryC (google video, official site ), who, I just learned, originally arranged this CANON Rock. I am not saying which one is better, but I am simply amazed how a single artist can video record his play in his room and upload it to google video or youtube and attract so much access and downloads overnight. Simply amazing.

In Japanse:  クラッシックの定番 CANONの Rockバージョンです。もともとは台湾のギターリスト少年 (?) JerryC (オフィシャルサイト )がアレンジして自分の部屋で演奏したものですが、グーグルビデオで大人気になったとか。また、こちらは別の少年、YouTubeに数日前にアップロードされた同じ曲のビデオです。部屋で一人で演奏。たった数日で、百三十万回以上の閲覧されているようです。才能さえあれば誰でも一晩で大人気になれる時代なんですね。

Check out technorati chart for JerryC for the last 90 days.
Get your own chart! Here is JerryC community at MIXI.
technorati tags: canon JerryC google+video youtube