John Battelle Keynote at DMA06 in San Fran

Digitizing customer, the third phase of digitizing everyhing continuum (Back office => Front office =>Digitize customer), is now what google and other search engine are driving us to.

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Digitizing customer might be happening here, too:

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He laid out five mega (web2.0) principles that are taking place:

  • Web Platform (not PC a platform)
  • Architecture of participation (now more generally known as User in charge, User generated content, User in control)
  • Lightweight models (word of mouth, that is)
  • Innovation in Assembly (as Dell and Amazon proved)
  • The Long Tail (now famous)
  • Content is KingBefore search, content was a proxy for audience. After search, audience declares intent; then, content finds audience. Intent drives content; content disintegrates. Search drives audience toward social media. Traditional marketing was ruled by distribution; now attention is not ruled by distribution instead now ruled by search and social media.References: Attention Economy and the NetHe also emphasized that content is King and a landing page is Queen. I thought Jeff Jarvis might add that Conversation is the Kingdom.
    From conversion to conversation.

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    Reference: http://www.cluetrain.com/book/markets.html

    acquisition cost comparison

    More or less the same presentation I’ve found elsewhere: PDF (or view in HTML).

    More in context in Japanese こちら

    Here is even nicer presentation I’ve found: Blogs, Search, and the changing media landscape (in PDF). View in HTML (I recommend!, much faster though less nicer).

    Broadcast as video

    If “broadcast as video” is the new direction the ad agency-TV industry will pursue as Jeff Jarvis notes in the comment section of a vc’s post “Umair, Jarvis, Disney, and Me“, Gyao.jp of Japan is probably more or less in the same spirits yet coming from another direction. Originally sprang from USEN (wikipedia in Japanese), one of Japan’s media contents players but obviously not in the TV networks industry, gyao.jp proclaims that it now has registered viewers of more than 8 million (the size equivalent of 80% of Japan’s largest Yomiuri newspaper subscription). The program is offered all free of charge.

    Not sure if they have originally come up with the video with non-skippable ad format, which is reportedly the method Disney will deploy the next month, or stolen it from somewhere else. Yesterday, I first tried Gyao.jp and found the program quite impressive. Especially “Kume Hiroshi’s car touch,” the car review program by Japan’s long-time TV journalist, Hiroshi Kume (wikipedia only in Japanese), who acknowledged in the campain video that he likes more freedom in editting than he can with traditional network TV.

    CAUTION: If you’d try out gyao.jp, make sure you use IE, but not Firefox, with which I had the problem. Not sure if it works fine with MAC.

    It’s interesting to note, on the other hand, Yahoo Japan (strongly backed up by Softbank) was leading the internet video streaming free of charge still in the old format (contents only ). Worth keeping an eye on them.

    ビ デオとしての放送、米国でディズニーが無料放送をインターネット配信するというニュースが流れた後、いろいろが議論が起こっている。そのなかでおもしろ かったのは、おなじみのJeff Jarvis、米国の広告代理店の動きとしては、「ビデオも放送である」という捕らえ方を模索しているらしい、そこに広告収入を求めていこうという動きが ある。日本でいえば、民放とはかなり毛色が違うが、gyaoが同じフォーマットでインターネットTV放送を開始していて、すでに800万人の登録会員がい るという。久米宏のカーウォッチという番組がおもしろそうだった。今後が楽しみな分野である。

    Why hesitate?

    Among Japan’s major newspapers, Yomiuri, Asahi, and Nikkei, I could not find any XML or RSS guidances in their respective top pages, whereas it is so easy with nytimes.  

    On the other hand, both my.yahoo.co.jp (my yahoo) and Google ( personalized page ) make it easy to add Asahi and Nikkei feeds in their RSS feeds readers.  This morning, I found it very hard to add asahi and nikkei feeds into my netvibes.com, which I have been using since then.  Finally I was able to add them only after I googled (for example) “nikkei rss.”  Why would the Japanese newspapers hesitate to promote RSS feeds?

    wansegu – ワンセグ

    About a week ago I was pondering to switch my keitai (cell phone) to either softbank (new Vodafone Japan, the new brand name yet to be known) or au, sometime this year when the number portability will be around. But, yesterday I happened to spot the “wansegu” keitai (ワンセグ in katakana) being on promotion in downtown, Tokyo. Well, after all, I couldn’t resist buying the one from au (model: W41H).


    The deal was 0 yen for the equipment and the basic monthly phone bill would be about $26 ($20)for the next 24 months, which is quite cheap (the withdrawal within 24 months would cost about $90 of cancellation charge) . So I signed up for it and now my family owns four keitai units for three of us. Well, you know I still feel the deal was that good.

    Here is why:

    WANSEGU: Quite simply, “wansegu” or “one seg” is the digital TV broadcast brought to your cell phone ; for now, the content is basically the same with those on analog network broadcast TV but in a much better quality. It claims its picture is stable even “on the go” situation. Yes, that is true: I enjoyed FM J-Wave (81.3FM, Tokyo) on my way to the station and digital TV in the train (but not in the subway) to the office this morning. Both FM and digital TV come at free of charge. In addition to the conventional TV content, it also features text-based weather news and news topics you can browse into the ez-web, which is the au original sort of mobile internet service at some cost of packets to navigate (as shown in the picture below.)

    Or, you might also want to watch the TV in a bigger landscape display (2.7-inche wide) at home, at office, at sports game, or even inside the car (below). It says the battery lasts as long as 3.5 hours.

    .

    Overall, I felt it very good. Think of it as a game where internet and TV broadcast media compete for our time or attention. Some of us, my wife for one, spend more time with TV; others, me for one, tend to spend more at internet. It’s the occasion-based segmentation. And I think “on the go” is quite an under-developed ocassion.

    Plus, it comes with 2(2.1) mega pixels, auto focus camera.

    And also with LISMO, an iPOD alike music player (which I will report later).

    [Full disclosure] (for fun) : Last night, I had the hanami party with friends including au guy, who does not know about this blog and that I am blogging. He came late and liked that I had this au keitai. I work for ad agency and consult for network broadcast TV, but I don’t think this post is biased in any way.

    Update: More on wansegu, PC card and Nintendo DS.