Jeff Jarvis interviews Weinberger, whose new book titled “Everything is miscellaneous ” is soon to be published.
I think the folksonomy provides the new perspective for marketers alike on what consumers think about something. In the old days of marketing, we used to assess this kind of information via marketing survey where open-end questions are asked and answers are summarized by a coder who specifically assigns particular phrase or word for each group of similar answers (that assignment obviously biased by a coder) . But now, as I see, it is done by users instead of coders, in a way automated by the technology called tagging.
The book sounds interesting and so I’ve just reserved the book at amazon.co.jp アマゾンジャパン:
technorati tags: jarvis, miscellaneous, weinberger
Update: Presumably on the same day, Jeff Jarvis and Weinberger on the same panel (“Can Brands Get Away with “Buzz Marketing” in the Blogosphere “) at AO Media NYC.
Have you noticed del.icio.us has the new feature hotlist upfront, which focuses more on new last 1 hour tagged items.
Interesting to see the difference on one hand services like technorati focuses on top 100 or my favorites EVER, on the other hand del.icio.us fouces on recent last one hour. I think the time is the new dimension, with which those tools can guide us in the new direction.
Gyao.jp is one of Japan fastest growing free of charge video streaming services, with a registered membership of 9.6 million+. Despite its self-proclaimed success, it, too, has the typical “directory” type user interface, akin to Yahoo’s. Might be comfortable to those who are accustomed to viewing TV by channel. At the same time, it will limit its growth in its own right. What a significant contrast to the user interface of YouTube.
Update: graph In addition, if they’d listen to what Joshusa Schachter preaches here (via himazu blog), gyao.jp would not have made it a mandatory for a new user to fill in all the profile information at the time of registration. It is a total waste of every opportunity; by no means worth the effort of anybody. But I understand a client generally likes it; but it is our job to convince the client not to pursue whatever won’t work. Note amazon would not ask any of these. Nor does flickr, nor does del.icio.us, dor does youtube, so on and so forth. It’s only tagging, not profiling.
It might not be Yahoo alone, but most of us have long been accustomed to organizing information in a hierarchical manner, breaking the whole into pieces or parts by directory, so that we are comfortable calling the starting page “the top page.”
It is time to think in the opposite. Why not call it “the bottom page,” from which we initiate queries and update our boundaries as we move up along the way.
reminded me of my favorite quote by Kevin Kelly, which Tom Peters often uses in his presentation slide (see p19):
“The wealth in not gained by perfecting the known, but rather imperfectly seizing the unknown“
今年去年から人口が減りはじめた、我が日本ですが、こんなにいたっけなぁ？驚きです。英語の苦手な人でも、グラフだけでもどうぞ。 こちら 🙂
Update: Thanks gashu for pointing out the mistake I’ve made in the link. (inside mixi) Now it is ok. Here is my favorite entry of his.
According to technorati’s CEO, Dave Sifry, Japanese is the largest use of language, even larger than English, in the entire blogosphere. Given the fact the entire Japanese population had just started to decrease the last year and presumably so high usage ratio of English relative to Japanese now inherent worldwide, it is quite surprising.
By the time you’ve done all of these things at mixi, maybe it’s time for you to request for my mixi (a.k.a. maimiku request.) When she or he approves your request, the two of you are identified as maimiku (the orkut equivalent of add me as a friend) and each face will appear other’s facebook.
“User interface is a passion.”
No, he didn’t use that phrase in his presentation. Or, might not even think so by himself. But that’s what I read from the presentation made by the founder of del.icio.us, Joshusa Schachter. Somewhat technical, but nothing technical in the spirit, worth listenning even if you are not a web programmer (and I am not) but seriously concerned with the user interface of any consumer technology tool. Follow the link the future of web apps for MP3 audio (about 40 minutes, February 2006), via himadzu blog.
And here is Steve Rubel’s interview with Joshusa Schatcher, December 2005, for your reference.