http://kenjimori.com/?p=36 metaphorically speaking..東京 Sat, 28 Aug 2010 11:29:54 +0000 hourly 1 http://wordpress.org/?v=3.0.1 http://kenjimori.com/?p=36&cpage=1#comment-22 Joshua Herzig-Marx - Something clever here » How many cereals can you name, starting… Fri, 17 Feb 2006 20:52:26 +0000 http://kenjimori.com/?p=36#comment-22 [...] kenjimori.com » Blog repertoire [...] [...] kenjimori.com » Blog repertoire [...]

]]> http://kenjimori.com/?p=36&cpage=1#comment-21 BuzzMachine » Blog Archive » Blog brand repertoire Fri, 17 Feb 2006 19:51:21 +0000 http://kenjimori.com/?p=36#comment-21 [...] Kenji Mori asks: How many shampoo brands can you name spontaneously? The average is about five for shampoo category. Within the context of merchandising, that figure is quite dependent on product category structure and distribution rate (the number of brands) in the shelf space. It could be as low as two when the category is inactive and calm such as kitchen detergent and as high as five when the category is active and noisy such as shampoo or skincare…. [...] [...] Kenji Mori asks: How many shampoo brands can you name spontaneously? The average is about five for shampoo category. Within the context of merchandising, that figure is quite dependent on product category structure and distribution rate (the number of brands) in the shelf space. It could be as low as two when the category is inactive and calm such as kitchen detergent and as high as five when the category is active and noisy such as shampoo or skincare…. [...]

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