docomo i-mode user interface

By far the most terrible user interface I’ve experienced in my entire life.
Cost me about 20 steps only to change the mobile package plan online (what they call “i-mode”).

This terrible UI has been around for years; still docomo has kept its dominant position in Japan (>50%).

I know they inherite the DNA of NTT, Japan’s ATT. A dinaour, which is another story. But, now that Yahoo Japan / Softbank enters the JP mobile market taking over vodafone, docomo has no choice but to focus on their UI. Or, die.

森賢司

Posted in docomo, Japan, mobile, softbank, ui, user interface, vodafone, yahoo
1,331 comments on “docomo i-mode user interface
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