how the word-of-mouth catches up

Obviously Softbank mobile X01 HT is backed up by mass advertising (I mean, indirectly), while mylo and fon not backed up by mass advertising. H01 curve is steep, others’ more slow and gradual in mixi community size comparison. But hey they all surely catch up.
comparison_mixi

UPDATE: According to technorati.jp, “X01HT” is ranked as 3rd popular word, indicating the phenomena. I am also glad to know technorati.jp now has favorite tab, which has only been avalable in technorati.com (English).

UPDATE: FON increased significantly from 132 to 429 after the launching campaign on Dec 5, accompanied by La fonera giveaway for 5 days, Fon Night event in metropolitan Tokyo. It was covered by major media such as CNET Japan, IT Media (Online), World Business Satellite (News program, on channel 12, Network TV), Newspapers (which I haven’t confirmed the detail though).

comparison20061209

Graph updates here at flickr.

Technorati technorati tags: , , , , , ,

森賢司

Posted in FON, H01+XT, La+Fonera, marketing, media, mixi, mylo, softbank, X01HT
996 comments on “how the word-of-mouth catches up
  1. 浮世絵 says:

    日本人の色彩感覚のひとつに浮世絵があります。その大胆な構図の中にも色の使い

    方に日本人好みの、優れた特徴を見ることができます。版画なので当たり前ですが、

    色が部分部分で独立していて色もその部分では一色なのです。この色彩感覚はヨーロ

    ッパの印象派の画家達を驚かせました。

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