Jefferey Rayport
Published March 11th, 2007 in jefferey+rayport.I’ve found via technorati Paul Lomax has nicely summarized Jefferey Rayport’s keynote in London. I believe it was Jefferey Rayport who in the mid 90’s coined the term marketspace instead of market place of 4P in the context of marketing literature.
Jeff Jarvis notes that you can not own the audience.
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