Softbank Mobile 学割 student discount offers at 0 yen base charge

softbank mobile finally started offering student discount at zero yen for base charge with tiered pricing for packet usage (quite low compard with otherwise).

tiered pricing for packet usage

Quite an audacious move. They are achieving No.1 position net increase over the past 9 months in a row, ahead of docomo and au. I myself experienced the similar kind of dynamism of pricing when i was a pricing manager at one air express company in Japan. The pressure is there essentially when you already have a certain amount of revenue, just like docomo or au, accumulated over the long period of time, It’s just damn hard to compete on price, for especially the top management just can’t make a decision on revenue dilution.

softbank+mobile, white+gakuwari

It also adds a good customer segmentation scheme just by pricing.
people looking at softbank mobile phones with new

森賢司

Posted in au, ソフトバンク, docomo, gmail, google, Japan, mobile, mobile+gmail, pricing, softbank, SON-san
1,325 comments on “Softbank Mobile 学割 student discount offers at 0 yen base charge
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