Every time i got this kind of promotion voucher, i dispose it. Why? Because it will make my wallet or pass case thicker, which I hate.
So this time I took the picture of it, and plan to bring this pic showing 10% discount voucher to the sushi shop and see if they will apply the discount.
It’s a paper world we have get used to this and that kind of sales promotion.
But, now everybody has a cell phone with camera, and many of them have mobile email addresses (especially in case of Japan). It’s you and I who have not changed the way we promote. All the necessary systems are in place. It is us marketers who have not think about it deeply. And it is time to change.