I know the 2 x 2 matrix is a time-honored way of dressing up the banal idea. But somehow I just felt like mapping the social media in relation to traditional media/web in a 2×2 matrix. The X-axis is Contents Owner and the Y-axis is Size of Choice Set. Hope the map is self-explanatory. Nothing is new here.
0 responses to “social media map”
I agree with your proposition that “the 2 x 2 matrix is a time-honored way of dressing up the banal idea.” However, it can be far more. A recent book draws on the Hegelian dialectic (and other stuff that makes my brain hurt) to show that there can be some substance there.
Sorry, because I messed up with XHTML, the reference did not make it.
http://www.amazon.com/gp/product/0787972924/sr=8-1/qid=1144387158/ref=pd_bbs_1/103-7978113-4990266?%5Fencoding=UTF8
Ben,
OK. I will try the book anyway and come back.
Anyway, looks like a good one. Thanks for the link.
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