According to the company press release (in Japanese), MIXI has reached over 3-million membership. Addiotional 1 million have just been added over the past 84 days since December 2005. If you are interested in MIXI, please also visit my lens at squidoo.
Here is interesting MIXI user profile included in the press release:
membership growth, originally uploaded by okusour.
age mix, originally uploaded by okusour.
Update: I’ve found, via furl, quite an interesting post by a 43-year old Japanese guy (hey, I am 42 now:)), blogging about MIXI in English.
Age group
10’　　 6.0％　 (4.9ï¼…)　 [4.2ï¼…]
20～24　37.2％　(33.8％)　[28.8％]
25～29　26.4％　(28.4％)　[30.3％]
30～34　16.1％　(17.6％)　[19.6％]
35～39　 7.1％　 (7.7％)　 [8.7％]
40～44　 3.2％　 (3.5％)　 [3.8％]
45～49　 1.4％　 (1.4％)　 [1.5％]
50～　　 2.6％　 (2.7％)　 [3.1％]
*inside ( ) stats as of Dec 2005 when the size was 200 million, inside [ ], as of August 2005 when the size was 100 million
Gender
Male　　51.1％　(52.2％)　[55.2％]
Female　48.9％　(47.8％)　[44.8％]
Membership
March　　　　　600
April 　　　　4,300
May　　　 10,000
Jun　　　 21,000
July　　　 36,000
Aug　　　 56,000
Sep　　　 81,000
Oct　　　118,000
Nov　　　157,000
Dec　　　207,000
Jan 2005　　　257,000
Feb 　　　328,000
Mar 　　　402,000
Apr 　　　494,000
May 　　　588,000
Jun 　　708,000
Jul 　　　843,000
Aug 　　1,000,000
Sep 　　1,168,000
Oct 　1,379,000
Nov 　　1,654,000
Dec 　　1,948,000
Jan 2006 　　2,238,000
Feb 　　2,626,000
Mar 　　 3,003,000
technorati tags: folksonomy tag social+media social+networking maimiku ashiato SNS mixi
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0 responses to “mixi reached over 3 millon membership”
[…] If you want more details about the success of Mixi, the Japanese social networking website check out Kenji Mori’s post on it. […]
[…] Then I thought of MIXI, Japan’s orkut, which I believe can be modified for that purpose. For, at MIXI the contents are open only inside MIXI, all the participants become member via invitation and identified to some extent, and less worry about unidentified or irresponsible comments. Therefore, the corporations can be more aggressive and honest in talking with the customers, while maintaining quite high reach. Note, as of this writing, its cumulative membership is 3,360,970 (including withdrawals), representing, in terms of subscription, about 33% of Japan’s largest newspaper, Yomiuri Shinbun (=10,082,425 copies). Inside MIXI, fan communities are abundant and run by, of course, volunteers inside () is membership size: to give you a few example, YouTube (2,596), COACH (fashion accessories, 5,074), Nintendo DS (6,388), SKYPE (10,564).Suppose if MIXI were to offer the corporate services such that the corporations officially can have the direct contact point with its customers (blog-alike posts and comments, akin to the personal diary it currently offers for conventional users for free of charge), while making posts and communities searchable via its internal search engine. Even at a premium, it can be modified to work pretty much like Google’s adwords or overture listing ad, with the search results highlighted at the top of the page inside MIXI.  I believe then it, in a way, answers the scale issue of the social networking ad that Jason Calcanis raised (via MIT Advertising Lab)  The problem with event-marketing is, of course, that it is very expensive (think $100-1,000 a person) and you can only reach a small number of people at a time (think 100-1,000 people). Compare that to a TV commercial, radio ad, or Internet ad where you can reach someone for pennies a person–and millions of people at a time.  Clearly the future of social networking is making online event marketing scale.Technorati tags: robert scoble jason calacanis jaff jarvis naked conversations […]
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