Since I started reading Naked Conversations by Robert Scoble (not yet finished, because I am very slow), I have been wondering how a blog can be used as a corporate communication tool, especially as a customer contact center. One of the difficulties with using a blog is, however, that any visitors can be anonymous and the comments can be irresponsible. Yet I’ve seen many corporations hesitate to use direct conversation tools such as BBS, as their way to directly communicate with their customers. Historically the corporations have, then, preferred the dialogue to be offline rather than online, which is often public. The inquiries have been handled by telephone and kept private. But now with the ever growing blogosphere, that will be less and less the case as we’ve observed such claims brought up in the blogosphere and got public and largely visible like in the case for Dell made by Jeff Jarvis last summer. That means the corporations will be more and more required to publicly talk with customers online or the dialogue gets public even/especially when they don’t want to. If that’s hard to accomplish overnight, then why not try the somewhat interim solution?
Then I thought of MIXI, Japan’s orkut, which I believe can be modified for that purpose. For, at MIXI the contents are open only inside MIXI (yet quite high in reach), all the participants become member via invitation and identified to some extent, and less worry about unidentified or irresponsible comments. Therefore, the corporations can be more aggressive and honest in talking with the customers, while maintaining quite a high reach. Note, as of this writing, its cumulative membership is 3,360,970 (including withdrawals), representing, in terms of subscription, about 33% of Japan’s largest newspaper, Yomiuri Shinbun (=10,082,425 copies). Inside MIXI, fan communities are abundant and run by, of course, volunteers: YouTube (2,596), COACH (fashion accessories, 5,074), Nintendo DS (6,388), SKYPE (10,564), to give you a few example, note: the number inside () is membership.
Suppose if MIXI were to offer the corporate services such that the corporations officially can have the direct contact point with its customers (blog-alike posts and comments, akin to the personal diary it currently offers for conventional users for free of charge), while making posts and communities searchable via its internal search engine. Then, at a premium, it might even offer the service pretty much like Google’s adwords or overture listing ad, with the search results highlighted at the top of the page inside MIXI.
I believe then it, in a way, answers the scale issue of the social networking ad that Jason Calcanis raised (via MIT Advertising Lab)
The problem with event-marketing is, of course, that it is very expensive (think $100-1,000 a person) and you can only reach a small number of people at a time (think 100-1,000 people). Compare that to a TV commercial, radio ad, or Internet ad where you can reach someone for pennies a person–and millions of people at a time. Clearly the future of social networking is making online event marketing scale.
Â
Technorati tags: robert scoble jason calacanis jaff jarvis naked conversations
Â
Update: Thanks Ben for pointing me at the interesting article.
0 responses to “A proposal for MIXI”
IndivÃduos que detestam esteira e também bicicleta;
q48 vinicius
I blog quite often and I seriously appreciate your information.
The article has truly peaked my interest. I’m going
to take a note of your website and keep checking for new details about once a
week. I opted in for your Feed too.
O que acontece é que você dirigir-se enxergar que senhor corpo está mas pronto, e quando fizer o ciclo 1 pela segunda ou terceira vez, você fazer os treinos em intensidade muito maior do que na primeira vez que fez isso ciclo.
viver magra é bom http://www.designoutpost.com/forums/showthread.php?p=453269
Hola! I’ve been following your web site for a long time now and finally got the bravery to
go ahead and give you a shout out from New Caney Texas!
Just wanted to say keep up the excellent work!
Pretty section of content. I just stumbled upon your website and in accession capital to assert that I acquire actually enjoyed account your blog posts. Any way I’ll be subscribing to your augment and even I achievement you access consistently fast.
oakley marshal prezzo quattroruote http://www.4dpavimentazioni.com/?it-8130_oakley-marshal-prezzo-quattroruote.html
That is a very good tip particularly to those
new to the blogosphere. Simple but very precise info… Appreciate your sharing
this one. A must read article!
E também tudo isso já está incluÃdo no preço do Q48, junto com os outros cinco bônus e também mais uma camiseta!
7 semanas dr rocha http://www.sidneyherszage.com.br/?p=696
Its like you read my mind! You appear to know a lot about this, like
you wrote the book in it or something. I think that you can do with a few pics to drive the message home a little bit, but other than that,
this is wonderful blog. A fantastic read. I’ll certainly be
back.
Veja o testemunho a várias indivÃduos que seguiram o método. Elas são mais indicadas para falar:
dr rocha dr rocha http://www.footyaddict.co.uk/showthread.php?tid=89
https://www.kenjimori.com/ » A proposal for MIXI
fwoyzfgzx http://www.gjf8qnc7cm25p18fd5t402o3x135g2z2s.org/
[url=http://www.gjf8qnc7cm25p18fd5t402o3x135g2z2s.org/]ufwoyzfgzx[/url]
afwoyzfgzx
I have to thank you for the efforts you’ve put in writing this blog. I’m hoping to view the same high-grade content by you later on as well. In truth, your creative writing abilities has inspired me to get my own site now 😉
oakley frogskins eric koston
A motivating discussion is definitely worth comment.
There’s no doubt that that you need to write
more on this topic, it may not be a taboo subject but generally people do not speak
about these topics. To the next! Cheers!!
Não é uma pÃlula mágica nem uma fórmula milagrosa. Você precisa com disciplina para contemplar resultados
q48 funciona mesmo
Acesso ao fórum solene para compartilhar seus resultados com essa comunidade que mas emagrece dentro de Pau-brasil ;
dr rocha dr rocha
Isto é :
queima de 48 é bom
Along with the car sales, the Japanese used car sellers also supply the dismantled parts of the vehicles in cube containers of size 20ft or 40
ft. Once you do that take a spray bottle filled with 4 cups of warm water and a
tablespoon of detergent and spray the stain. Listed here are
some interesting facts about Mercedes-Benz.
Hello, for all time i used to check web site posts here in the early
hours in the break of day, for the reason that i enjoy to gain knowledge of more and more.
I’ve been surfing on-line more than 3 hours these days, but I never found any attention-grabbing article like yours. It’s beautiful price enough for me. Personally, if all website owners and bloggers made just right content material as you probably did, the web shall be a lot more useful than ever before.
nike air max 90 3m
Imagine um método que promete um ano inteiro a resultados em 8 semanas. Pormenor : usar no interior de máximo 15 minutos através de dia ( e unicamente 5 minutos através de dia a fim de que os iniciantes).
dr rocha
Role a página a fim de que grave, até ver o botão de compra.
7 semanas
Hello, this weekend is pleasant for me, for the reason that this
time i am reading this great informative piece of writing here at my residence.
-best smart balance wheel duas rodas previously!-goes {perfec
Hey! Quick question that’s completely off topic. Do you know how to make
your site mobile friendly? My site looks weird when viewing
from my iphone4. I’m trying to find a template or plugin that might be able to resolve this problem.
If you have any suggestions, please share. Thanks!
It’s remarkable to pay a visit this website and reading the views of all friends regarding this article, while I am also keen of getting experience.
Fazendo exercÃcios durante 5 a 15 minutos por dia (só três vezes por semana), o programa transforma senhor corpo em uma máquina de liquidificar adiposidade.
queima de 48 funciona mesmo
Agora, mais de 35 milénio indivÃduos já compraram o Q48 e VinÃcius se tornou uma autoridade no interior de corte, sendo chamado amiúde para presentear entrevistas na televisão ou em revistas conceituadas do universo fitness e também da boa forma.
queima de 48 antes e depois
Greetings! Very useful advice in this particular article!
It is the little changes which will make the most important changes.
Thanks for sharing!
O sistema, ainda que todos e cada um dos benefÃcios, tem várias desvantagens, de que maneira seria com esperar. Nenhum método é perfeito e serve a fim de que todas as raça, afinal.
queima de 48 reclame aqui
I think everything published was very logical. But, what about this? suppose you typed a catchier post title? I am not suggesting your content isn’t solid., however what if you added a headline that grabbed folk’s attention? I mean %BLOG_TITLE% is kinda vanilla. You ought to peek at Yahoo’s home page and see how they write post headlines to grab viewers to click. You might try adding a video or a picture or two to get readers interested about what you’ve written. Just my opinion, it might bring your posts a little livelier.
occhiali ray ban estate 2016
Estou interessada diferente interessada no interior de programa Q48, porque odeio fazer exercÃcios.
promoção
E uma vez que eu faço para perder aqueles pneuzinhos que é o que mas me encomoda?
ver mais
We want you to be able to plan your vacation and spend as little time
as possible in the car. However they are slowly starting to
gain in popularity, and people are starting to appreciate the
benefits of these particular beach mats. If your child is under two years old then you need to look to have a
look at some of the infant car seats that are out there.
Yes! Finally something about %keyword1%.
nike free dame billig aftensmad
Simply want to say your article is as amazing.
The clearness in your post is simply great and
i could assume you’re an expert on this subject.
Fine with your permission let me to grab your feed to keep updated with forthcoming
post. Thanks a million and please keep up the gratifying
work.
What a information of un-ambiguity and preserveness of precious familiarity about
unpredicted emotions.
Her psychic predictions and also online psychic readings are detailed,
incredibly exact, genuine, honest, as well as definitely free.
Your style is really unique in comparison to other folks I have read
stuff from. Thank you for posting when you have the opportunity,
Guess I will just bookmark this blog.
cheap jordans for sale women jordan shoes
jordan 11 bred
hoverboard battery operated
is hoverboard real snopes
new hoverboard real or fake breasts
hoverboard x type 0-60
cheap jordans for sale women jordan shoes
concord 11s
MELHOR COMPRA da minha vida! To ficando magra, nem acredito!
projeto mamãe sarada
There are many coach outlet store online whеre can certainly find knowck оff coach purses. A person want to get knock оff Coach purses, уou can click on the web shops tо possess a look. You’ll be ablе to find the cheap coach purses provided at moncler outlet is а lot cheaper than уou can buy at retail shops. However, уou possess a risk of shopping for fake coach purses in that respect there.
lg g5 kapakli kiliflariı
O dia de hoje, falar saxão não é mas uma barreira em minha vida. É uma realidade. Aprender anglicano nunca foi sim fácil e também eficiente como agora!
news
Quality articles or reviews is the secret to interest the visitors
to visit the web site, that’s what this web site is providing.
Recebi conforme combinado, começarei essa tomar amanhã, porque prosseguirei fazer uma prova com concurso dia 19 desde junho. Quero passar em primeiro lugar. Logo que eu conseguir o resultado falo aqui para vocês.
clique aqui
Last except least, add to somе new boots. There іs nо need to loose time waiting for the leaves to in order to lace up abovе the ankle. And right now, wing-tip boots arе absolutely worth. Innovative boots may well you outstanding аll the time. moncler italia boots with unique design, аnd until this product lasts long with minimal damage becausе is actuаlly always made of top quality materials and ѕo are designed for yоu to become mоre resistance against crushing аnd abrasions, possessing product, you’ll find thаt іt worth payed off.