Since I started reading Naked Conversations by Robert Scoble (not yet finished, because I am very slow), I have been wondering how a blog can be used as a corporate communication tool, especially as a customer contact center. One of the difficulties with using a blog is, however, that any visitors can be anonymous and the comments can be irresponsible. Yet I’ve seen many corporations hesitate to use direct conversation tools such as BBS, as their way to directly communicate with their customers. Historically the corporations have, then, preferred the dialogue to be offline rather than online, which is often public. The inquiries have been handled by telephone and kept private. But now with the ever growing blogosphere, that will be less and less the case as we’ve observed such claims brought up in the blogosphere and got public and largely visible like in the case for Dell made by Jeff Jarvis last summer. That means the corporations will be more and more required to publicly talk with customers online or the dialogue gets public even/especially when they don’t want to. If that’s hard to accomplish overnight, then why not try the somewhat interim solution?
Then I thought of MIXI, Japan’s orkut, which I believe can be modified for that purpose. For, at MIXI the contents are open only inside MIXI (yet quite high in reach), all the participants become member via invitation and identified to some extent, and less worry about unidentified or irresponsible comments. Therefore, the corporations can be more aggressive and honest in talking with the customers, while maintaining quite a high reach. Note, as of this writing, its cumulative membership is 3,360,970 (including withdrawals), representing, in terms of subscription, about 33% of Japan’s largest newspaper, Yomiuri Shinbun (=10,082,425 copies). Inside MIXI, fan communities are abundant and run by, of course, volunteers: YouTube (2,596), COACH (fashion accessories, 5,074), Nintendo DS (6,388), SKYPE (10,564), to give you a few example, note: the number inside () is membership.
Suppose if MIXI were to offer the corporate services such that the corporations officially can have the direct contact point with its customers (blog-alike posts and comments, akin to the personal diary it currently offers for conventional users for free of charge), while making posts and communities searchable via its internal search engine. Then, at a premium, it might even offer the service pretty much like Google’s adwords or overture listing ad, with the search results highlighted at the top of the page inside MIXI.
I believe then it, in a way, answers the scale issue of the social networking ad that Jason Calcanis raised (via MIT Advertising Lab)
The problem with event-marketing is, of course, that it is very expensive (think $100-1,000 a person) and you can only reach a small number of people at a time (think 100-1,000 people). Compare that to a TV commercial, radio ad, or Internet ad where you can reach someone for pennies a person–and millions of people at a time. Clearly the future of social networking is making online event marketing scale.
Â
Technorati tags: robert scoble jason calacanis jaff jarvis naked conversations
Â
Update: Thanks Ben for pointing me at the interesting article.
0 responses to “A proposal for MIXI”
Hello excellent website! Does running a blog similar to this take a lot of work? I have no understanding of programmig but I had been hoping to start my own blog in the near future. Anyhow, should you have any ideas or tips for new blog owners please share. I know this is off topic but I just had to ask. Thanks a lot!
http://passivhus.ax/?main_page=product_info&cPath=918&products_id=11852&uxd=football
https://www.kenjimori.com/ » A proposal for MIXI
[url=http://www.g417e817976tgg088bl6tm53aqhmta1qs.org/]uwbpeqmvv[/url]
wbpeqmvv http://www.g417e817976tgg088bl6tm53aqhmta1qs.org/
awbpeqmvv
http://seas.org.sg/?main_page=product_info&cPath=918&products_id=11853&uxd=product
I enjoy the data on your web site. Thank you!|
http://dldforeign.dld.go.th/?main_page=product_info&cPath=518&products_id=8757&uxd=moto0
hoverboard repair cost
Several of the readings I obtained were amazingly precise and also spot-on, while others offered just common insight as well as forecasts that never happened.
2, alrеаdy hаvе black shoes сan rather than wear bright color, begin with the beige, khaki entry, аnd thеn lіke the soft color, suсh аs crayons, and finally tо а neon color, brighten the particular image directly caused the moncler italia shoes. But the red skirts to create superior choose low-key boots аnd shoes.
Your data is quite exciting.|
hoverboard led bluetooth 01
Pretty nice post. I just stumbled upon your weblog and wanted to say that I’ve really loved surfing around your blog posts. In any case I will be subscribing for your rss feed and I hope you write again soon!
hi
it’s good posting.
Somebody necessarily help to make severely posts I miht state.
That is the first time I frequented your web page and to
this point? I amazed with the analysis you made to make this actual put up amazing.
Wonderful activity!
Your method of telling everything in this piece of writing is genuinely good, all be able to without difficulty know it, Thanks a lot.
Is that true? Ill spread this information. Anyway, good posting.
hoverboard new law nj
Hi, i think that i saw you visited my weblog thus i came to “return the favorâ€.I’m attempting to find things to enhance my
web site!I suppose its ok to use a few of your ideas!!
hello
that’s nice posting.
hoverboard not working 2016
My partner and i get men shoes just about anywhere!
It’s hard to find experienced people on this topic, but you seem like you know what you’re talking about! Thanks
You will need to have at the very least one website from which to market your
product(s).
Appreciation to my father who told me about this webpage, this website is actually awesome.
My fіrѕt suggestion iѕ shopping уоur boots online. Usually there аrе manу online stores whiсh will give cheaper products. Because sellers online hаvе to play competitively with ѕо many competitors, they hаvе to provide some at lower prices to attract customers. Just visit thе websites, fоr example, eBay, аnd get into UGG boots іn thе search box at thе top, you’ll find а report on sellers online who provides уоu with real Ugg boot wіth one of thе most moncler italia reasonable price tag. Then whаt you ѕhоuld dо nеxt іѕ juѕt comparing and selecting, till you cаn choose the mоѕt satisfying boots.
hoverboard videos funny weddings
While social media may trigger some nervousness, don’t add depression to the
list of Facebook’s vices just let.
What’s up to every one, it’s actually a pleasant for me to pay a visit this website, it consists of valuable Information.
I’m really enjoying the design and layout of your website. It’s a very easy on the eyes which makes it much more enjoyable for me to come here and visit more often. Did you hire out a developer to create your theme? Fantastic work!
I’m really impressed with your writing skills as well as with the layout on your blog. Is this a paid theme or did you modify it yourself? Either way keep up the excellent quality writing, it’s rare to see a great blog like this one today.
If you are going for finest contents like me, only
pay a quick visit this website all the time for the reason that it offers
feature contents, thanks
Do you wish you could save lots of money by utilizing coupons effectively? You have the power to do what they do! You may find yourself purchasing more and paying much less on your next shopping trip if you make use of the coupon advice presented here.
Fake Yeezys for sale
hoverboard original
hoverboard safety
I blog frequently and I seriously appreciate your information. This great article has truly peaked my interest. I’m going to take a note of your site and keep checking for new details about once a week. I opted in for your Feed as well.
Quality posts is the important to invite the viewers to pay a visit the web site, that’s what this website is providing.
Incredible points. Great arguments. Keep up the
good work.
hoverboard nz sale
hoverboard laws ny 2016
hoverboard rules starting january 1st quarter
Hi! Someone in my Myspace group shared this site with us so I came to check it out.
I’m definitely enjoying the information. I’m book-marking and will be tweeting this to my followers!
Exceptional blog and terrific design.
Many people are advocating the usefulness of coupons. There are websites dedicated to the practice of couponing, and coupon experts eager to initiate you into the fold. Like anything that’s worth doing, though, getting the most out coupons requires a little bit of planning and work. This article will assist you if you wish to save money with coupons.
michael kors factory outlet
hoverboard real o no 99
was the hoverboard in back to the future real
http://mcpa.ca/prmpfwjp/christian-louboutin-outlet.html
http://jbgroup.ca/455nvery/christian-louboutin-outlet-online.html
0414 Over the past 20 years, [url=http://www.stephencurryshoes.com]Stephen Curry Shoes[/url] I saw you rule the basketball game.BBS arena from the Atlantic to the now famous staples arena of the world, you give all the things in life, to become one of the greatest basketball player.Your desire for success, has the remarkable work enthusiasm and winning attitude, each season, you can make your own ability, become more and more perfect than expected performance.
kobe 11
Hey! Someone in my Myspace group shared this website with us so I came to look it
over. I’m definitely enjoying the information. I’m bookmarking and will be tweeting this to my followers!
Fantastic blog and superb design and style.
Wow! In the end I got a webpage from where I can in fact take valuable data concerning my study and knowledge.
Moncler Jackets with differing types and colors attractive women аnd men. For mens these kinds of reallу cool and with warm down inside of clothes, іt kееp men’s charm and also warm оf body in thе winter months. Pink, brown аnd black fоr women so so it lookѕ like stylish and colorful at work.
A Red Moncler “Xmas Edition” Down Jacket can bе a restricted edition jacket particularly priced at $209. The coloring red itѕеlf portrays thе a feeling of style utilized design thе jacket apt fоr the Christmas instance. This unique jacket is obtainable іn twо shades i.e. red аnd black.