Isn’t this KAWAII or かわいい ?

Seth Godin’s New book “Small is the new Big” (via Seth Godin, obviously). かわいいでしょ？

note: “kawaii” in Japanese means adorable // cunning // dear // dinky // ducky // ickle // lovable // peachy〈話〉 // precious // sweetie-pie according to www.alc.co.jp