Digitizing customer, the third phase of digitizing everyhing continuum (Back office => Front office =>Digitize customer), is now what google and other search engine are driving us to.
Digitizing customer might be happening here, too:
He laid out five mega (web2.0) principles that are taking place:
Web Platform (not PC a platform) Architecture of participation (now more generally known as User in charge, User generated content, User in control) Lightweight models (word of mouth, that is) Innovation in Assembly (as Dell and Amazon proved) The Long Tail (now famous)
Content is KingBefore search, content was a proxy for audience. After search, audience declares intent; then, content finds audience. Intent drives content; content disintegrates. Search drives audience toward social media. Traditional marketing was ruled by distribution; now attention is not ruled by distribution instead now ruled by search and social media.References: Attention Economy and the NetHe also emphasized that content is King and a landing page is Queen. I thought Jeff Jarvis might add that Conversation is the Kingdom.
From conversion to conversation.
From conversion to conversation.
Reference: http://www.cluetrain.com/book/markets.html
More or less the same presentation I’ve found elsewhere: PDF (or view in HTML).
More in context in Japanese ã“ã¡ã‚‰
Here is even nicer presentation I’ve found: Blogs, Search, and the changing media landscape (in PDF). View in HTML (I recommend!, much faster though less nicer).
0 responses to “John Battelle Keynote at DMA06 in San Fran”
hoverboard not working
https://www.kenjimori.com/ » John Battelle Keynote at DMA06 in San Fran
arrqkoqfnki
[url=http://www.gg99j1r4qd38j972lrwg0kq432cu73w0s.org/]urrqkoqfnki[/url]
rrqkoqfnki http://www.gg99j1r4qd38j972lrwg0kq432cu73w0s.org/
Link exchange is nothing else but it is simply placing the other person’s webpage link on your page at suitable place and other person will also do similar in favor of you.
Fine way of explaining, and nice post to get information on the topic of my presentation topic, which i am going to deliver in institution of higher education.
hoverboard video clips
hoverboard cheap canada
Figuring out where the cheapest coupons are these days is important in today’s economy. To really take full advantage of coupon collecting as a life-style, you have to take time to discover the the inner workings of this wonderful approach to shopping. The following article has the things you need to know.
Cheap Yeezys
hello
that’s nice posting.
hoverboard iphone case
http://snoopyinfo.nl/?main_page=product_info&cPath=523&products_id=9168&uxd=auto
hoverboard laws south carolina university
Figuring out where the cheapest coupons are these days is important in today’s economy. To really take full advantage of coupon collecting as a life-style, you have to take time to discover the the inner workings of this wonderful approach to shopping. The following article has the things you need to know.
cheap michael kors
20160411In fact, few people know that garage is initially for Nike, [url=http://www.stephencurryshoes.com]stephen curry shoes[/url] so why did he break up with the [url=http://www.kyrie2.com]kyrie 2[/url]world’s most powerful sports brand company?The UA, is how to realize the rob one of the biggest market in this century?
nike lebron shoes
http://galaconstructions.com/?main_page=product_info&cPath=599&products_id=5786&uxd=auto
20160411Treasury said: “we recently lost two games,[url=http://www.kobe11.org]kobe 11[/url] the original is the result of we can control, but we met two performance than we have good players, the warriors is not invincible, we can only keep the concentration, the fine print of their style, show the advantage, we must conscientiously to complete such a request.”
kobe 11
hoverboard 6.5 inch vs 8 inch
http://test2.weareecs.com/?main_page=product_info&cPath=439&products_id=8227&uxd=coaches0
http://kiliminesdangos.lt/?main_page=product_info&cPath=918&products_id=11855&uxd=source0
hoverboard repair in las vegas xs
http://unici.eu/?main_page=product_info&cPath=576_581&products_id=5920&uxd=show
I appreciate the data on your site. thnx.|
Is that true? Ill spread this information. Anyway, good posting.
hi
it’s good posting.
Figuring out where the cheapest coupons are these days is important in today’s economy. To really take full advantage of coupon collecting as a life-style, you have to take time to discover the the inner workings of this wonderful approach to shopping. The following article has the things you need to know.
michael kors factory outlet
hoverboard 9gag quotes
Wow, lovely site. Thnx …|
hoverboard ny times
Wow, gorgeous portal. Thnx …|
hoverboard deals
hoverboard not working 2016
hoverboard illegal new york city
Really desired to tell you Now i’m grateful that i stumbled in your web page!|
Irrrm a sucker for a Baileys! I most certainly would certainly advise electric scooter to help you anybody!
hoverboard repair nj 2016
0414 You is an example to all of your [url=http://www.stephencurryshoes.com]Stephen Curry Shoes[/url] teammates and fans around the world, you are on the field has made remarkable achievements, and present the keen to charity.As the five championship, 18 times all-star, one MVP and finals MVP twice, you are leading the team, and shows them how to get great achievements.
stan smith shoes
You are available in the market for straightforward fast methods tto make cash and haven’t anyy
need to waste time.
Who couldn’t use help in this economy? Using coupons can be a way to make the most of your budget. Use everything that you read ahead to see what you can do to start saving money, that way you will be in a better financial position in the future.
cheap michael kors
hello
it’s nice posting.
Moncler jacket is a brand will maintain style moncler outlet Coats is considered the most common clothes, саn easily, rrncluding a simple vest. This makes muсh fashionable man deeply lіkе Moncler down made from. The simple style оf dress, though easy! Moncler male with normal jeans jacket morbid personality to discover! A woman cаn make уоur fashion and Moncler jacket іѕ some sort of clothes, nеvеr outdated. An individual get it, уоu understand thаt could be worth having to pay. Come and join us. You should find oodles of flab ..
hoverboard cost price
hoverboard technologies mix
20160411Treasury doesn’t think chasing the bulls 72 – a [url=http://www.kyrie2.com]kyrie 2[/url] record for the warriors players tired, physical burden over load.
curry shoes
Is that true? Ill spread this information. Anyway, nice posting.
Do you wish you could save lots of money by utilizing coupons effectively? You have the power to do what they do! You may find yourself purchasing more and paying much less on your next shopping trip if you make use of the coupon advice presented here.
Yeezys for sale
hoverboard target cyber monday
http://jolinaaviation.com/khaujnf3/red-bottoms-heels-on-sale.html
http://jgpl.net/rujgj7s3/christian-louboutin-outlet-online.html
Tradesmen and the scraper coach outlet online still moncler italia problematic. Gowing rather tiresomewith hіѕ complaints of thе paint. I make melt off the best jokes оf my lifestyle.
http://johnsherman.com/wtkg4bkp/christian-louboutin-outlet.html
http://jdpro.biz/rmwn27su/red-bottoms-heels-on-sale.html
hi
it’s nice posting.
The most famous material оf ski jackets іs back down. Down іs thе soft, fluffy under-feathering of аll waterfowl, including geese аnd ducks. Your market piumini moncler coats and jackets, уou locate thіs material easily. Can be the feather closest for the skin аnd grows from the local quill but dоеѕ not possess the hard quill shaft of thе outer down.