Digitizing customer, the third phase of digitizing everyhing continuum (Back office => Front office =>Digitize customer), is now what google and other search engine are driving us to.
Digitizing customer might be happening here, too:
He laid out five mega (web2.0) principles that are taking place:
Web Platform (not PC a platform) Architecture of participation (now more generally known as User in charge, User generated content, User in control) Lightweight models (word of mouth, that is) Innovation in Assembly (as Dell and Amazon proved) The Long Tail (now famous)
Content is KingBefore search, content was a proxy for audience. After search, audience declares intent; then, content finds audience. Intent drives content; content disintegrates. Search drives audience toward social media. Traditional marketing was ruled by distribution; now attention is not ruled by distribution instead now ruled by search and social media.References: Attention Economy and the NetHe also emphasized that content is King and a landing page is Queen. I thought Jeff Jarvis might add that Conversation is the Kingdom.
From conversion to conversation.
From conversion to conversation.
Reference: http://www.cluetrain.com/book/markets.html
More or less the same presentation I’ve found elsewhere: PDF (or view in HTML).
More in context in Japanese ã“ã¡ã‚‰
Here is even nicer presentation I’ve found: Blogs, Search, and the changing media landscape (in PDF). View in HTML (I recommend!, much faster though less nicer).
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