Softbank mobile’s Son-san reportedly annouced the new pricing program (note the article in Japanese, Nikkei, the content will disappear within a few months) for its mobile phone. Now he is going to offer JPY 980 (USD 8.3) for the basic communication cost, while the equivalent cost at minimum like JPY 2,500 (USD 22) + at its competitors like Docomo and AU. “Don’t even bother to compare!” adds Son-san.
metaphorically speaking